There are 3 ways
we achieve this:
Playing On
777 is a family of passionate sports fans, with high energy and teamwork deep-rooted in our culture. We bring together deep sector knowledge, underwriting expertise and depth of vision to revolutionize how clubs, leagues and sports organizations are managed on a global scale.
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Transforming potential into reality.
We excel at identifying potential where others do not— it’s one of our defining traits. We uncover unique opportunities to help undervalued teams transform from clubs into highly profitable media and entertainment properties.
777 Partners Leveled Up an
Undervalued League
Properties
777 has acquired an unrivaled portfolio of marquee football and basketball clubs around the world; operated under a disciplined, data-driven philosophy and accelerated by technology to become one of the most exciting media and entertainment brands in the world.
Through our vertically integrated model, our sports clubs unlock instant access to a scalable, multi-club platform to bolster their athletic strategy, marketing initiatives, asset financing, data analytics, content creation and distribution, and operational expertise.
777 has acquired an unrivaled portfolio of marquee football and basketball clubs around the world; operated under a disciplined, data-driven philosophy and accelerated by technology to become one of the most exciting media and entertainment brands in the world.
Through our vertically integrated model, our sports clubs unlock instant access to a scalable, multi-club platform to bolster their athletic strategy, marketing initiatives, asset financing, data analytics, content creation and distribution, and operational expertise.
Rights and IP
777 has invested directly in sports rights, including the international commercial distribution rights for the Argentinian and Brazilian soccer leagues, the Chilean and Peruvian national soccer teams, and the top European women’s soccer leagues in the world.
We increase the value of our rights by fortifying team rosters with new talent, and strengthening their earnings potential via talent and product development, sponsorships, merchandising, advertising, distribution strategy, NFTs, Web3 approach, data monetization, fantasy sports, and gaming.
777 has invested directly in sports rights, including the international commercial distribution rights for the Argentinian and Brazilian soccer leagues, the Chilean and Peruvian national soccer teams, and the top European women’s soccer leagues in the world.
We increase the value of our rights by fortifying team rosters with new talent, and strengthening their earnings potential via talent and product development, sponsorships, merchandising, advertising, distribution strategy, NFTs, Web3 approach, data monetization, fantasy sports, and gaming.
Digital Distribution
We’ve tapped into a vast, underdeveloped market with massive consumer appetite for sports content. We apply best-in-class teams and technology to enable breakthroughs in digital content packaging and distribution.
We work tirelessly to create a media experience that hits every consumer touchpoint. Our synergistic model and omni-channel approach allow us to seamlessly create, package and distribute sports content, dramatically increasing the value of our teams’ assets.
We’ve tapped into a vast, underdeveloped market with massive consumer appetite for sports content. We apply best-in-class teams and technology to enable breakthroughs in digital content packaging and distribution.
We work tirelessly to create a media experience that hits every consumer touchpoint. Our synergistic model and omni-channel approach allow us to seamlessly create, package and distribute sports content, dramatically increasing the value of our teams’ assets.
Revolutionizing
Content
The digital revolution has made content an omnipresent facet of our lives. We aim to fundamentally strengthen the value propositions of our companies by developing the production, packaging and distribution of their digital content.
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A one-stop-shop on the pulse of digital culture.
777’s shared services platform provides partners with custom media and marketing solutions spanning multiple industries, with always-on access to expert software engineers, web developers, data analysts, content producers, marketers and more.
Masters of content distribution, 777’s portfolio brands know what topics are trending and what formats attract the most eyeballs. They understand how to optimize video for maximum views and virality. They actively engage consumers new and old and build loyal communities that accelerate growth and innovation.
A dynamic discipline pioneered by 777.
We are pioneers in the fusion of media, entertainment and marketing. Whether providing hands-on support, integrating cutting-edge tech or boosting revenue through unparalleled talent, 777 is the fuel for innovation.
Our Brands
Our Brands
Our Brands
Our Brands