A joint venture between 1190 Sports, 777 Partners and Argentina-based Torneos y Competencias to enhance global distribution and commercialization of international broadcasting rights of Argentine football. AFD combines the know-how of all partner companies to boost the distribution and commercialization of the international broadcasting rights for Free to Air TV, Pay TV, PPV and digital platforms of the Professional Football League (LPF); and to expand its reach and exposure in international markets.

AFD leverages the synergies of 1190 Sports (technological innovation to develop and offer a unique, worldwide, digital destination that brings together all Argentine football) and Torneos (high production standards and its wide network for the international commercialization of Argentine football) to enhance the assets of the Professional Football League (LPF) and to generate new opportunities that increase the international exposure of the Argentine championship. AFD makes it possible to promote Argentine football as a country brand, and as an ambassador and vehicle for exporting local culture globally, further amplifying its presence.

This alliance is a great step to amplify audiences in strategic markets where Argentine soccer has not landed yet, through a new mixed commercialization model that combines a unique digital destination with global reach that boosts the Argentine soccer brand around the world.

 

Date Invested: October 2020

Sector: Media & Entertainment