The transformative power of technology
Enabling a sector defining airline vision
Taking our unique ability to build technology solutions in-house, and to operationalize them at scale, we worked with the management team at Flair Airlines to re-engineer their strategy and operating model. While the Ultra Low Cost Model of Flair is the prevailing strategy in aviation, our Digital Ultra Low Cost Carrier model is built on the ULCC foundation, but achieves deeper cost advantage and more revenue. This is driven by advancements in digital marketing, product pricing, distribution, and technology. Not only are we accelerating Flair’s growth, we’re also bringing air travel within reach of millions of customers previously priced out of the market.